Investment Advisor Website Design for Street Authority

PRODUCT (Street Authority) OVERVIEW

The client Street Authority LLC is a research-intensive financial publishing company that aims to level the playing field for investors by giving them access to the ideas and insights of some of the top investment researchers, analysts, and writers.

THE PROBLEM

The client wanted an interesting but at the same time professional Investment Advisor with a web design that would attract new clients and reflect what is going on in the company. The site had to be attractive to both new users and potential customers and remain relevant to old ones in terms of content and personal accountability capabilities. Street Authority group expected a clean design with appropriate images – sleek, strict, and simple!

The Solution

Step 1: Creating a Secure and Responsive Website

It is extremely important that any website in 2018 be both secure and mobile-responsive. This allows your website to:/p>

• Better Search Performance (SEO).
• Provide better user experience (higher conversions)
• Inspire more confidence

Step 2: Custom Content to Attract a Relevant Audience

After working with thousands of advisors over the past three years, we know that advisors with a specialty have a much easier time marketing their business and attracting new clients. We'll help you articulate your specialty on your home page and throughout your site.

Key Features features

• CMS provides flexibility to easily upload and manage portal content with multiple features
• Template-driven (more than one template) Homepage and Category Pages to showcase content.
• Multiple content categories like News& Analysis, Featured experts, Investment Ideas, Income Investing, Exchange-traded Funds, etc.
• Featured blocks to showcase news, market updates, and related and most popular articles content.
• Easy to use role-based admin interface with an intuitive dashboard to manage and publish portal content online.
• WYSIWYG Editor (Rich Text) support for content publishing.
• Blogging support to create and publish articles and media content.
• Full-text search implemented for article search.
• Provision to associate mega menu to a navigation item and assign content to mega menu dynamically.
• Facility to publish and send email newsletters (paid/free) to a list of subscribers.
• Content syndication and aggregation from external sources (RSS and XML Format support).
• Integration with payment gateways for the subscription of newsletters as well as paid sections on the portal.
• Provision to publish advertisements and banners. Integration with Google Analytics for tracking traffic volume.
• Advanced reporting features such as report can be generated when content is published/approved etc.
• Advanced SEO-oriented URLs, Tags, and Sitemap generation.