Digital Marketing Case Studies

/Digital Marketing Case Studies
Digital Marketing Case Studies 2017-08-24T14:44:06+00:00

Leading books printing company

Challenges

Inability to penetrate beyond few African markets, inability to penetrate beyond core products and need to strengthen mindshare and business share among marquee global clients.

  • Brand-building
  • Customer acquisition
  • CRM

Solutions

  • Digital strategy identified need to build brand as well as do lead generation
  • Top class corporate website designed and developed
  • Directory listing and SEO was done
  • Website was actively maintained with regular weekly updates
  • Newsletters were created and sent to customers and prospects
  • Dozens of online advertising campaigns started for lead generation
  • Web analytics was used to evaluate impact of the digital marketing initiatives

Results

  • High appreciation of new website – company’s sales executives switched from brochures and PPT to website as primary sales tool
  • Enquiries from 100+ markets and business generation many times that of ad spend
  • Successful launch online of new products – at low cost
  • Company management able to track ROI of digital marketing

American healthy food products

Challenges

  • MNC company selling high value health products with a niche appeal.
  • Company was late entrant to Indian market. Stiff competition from many national and local players.
  • Small sales team and limited distribution a deterrent to a sales-led strategy
  • Limited marketing budgets as this was a new market for the company and it was getting a feel first

Solution

  • Created multiple online ad campaigns, effectively targeting the audience in select cities where distribution was available
  • Provided lead management system to systematically follow up with enquiries
  • Over two dozen initiatives identified and implemented for better lead generation, brand-building & CRM
  • Client has renewed contract for 4th year running
  • Lead generation by online is cheapest form of customer acquisition

Results

  • Increase in viewership time on site : 1 sec to 4 min
  • Satisfied by response, digital online ad budget increased 15 fold

Top Canadian University

Challenges

  • Admissions applications by Indian students to Canadian universities have been facing a slowdown. Offline methods (agents et al) have been ineffective due to stiff competition among universities.
  • The university in question was unable to meet its India enrollment targets.

Solution

  • Digital strategy identified was to do micro targeting for dozens of niche courses (and not only mainstream ones like engineering and management) and run advertising in selected cities.
  • We helped the admissions team divide the leads amongst themselves and productively follow them up.
  • A Facebook group was created for the applicants, enabling interaction amongst applicants and with university admissions team.
  • Mailers were sent each month to the leads database persuading them to apply.

Results

  • Generated enquiries from nearly 140 cities across 100+ courses.
  • Success in 2014 season, and in 2015, has lead to a repeat engagement in 2016
  • Increased number of undergraduate applicants as opposed to masters applicants, and applicants from diverse courses as opposed to mainstream courses like engineering and MBA alone, have resulted.

Preschool chain

Challenges

  • Stiff competition among preschools for admissions resulting in pressure on enrolment targets.
  • Pressure on school to ramp up schools network across the country so as to retain pre-eminent position.

Solution

  • Online advertising to generate admissions enquiries from parents
  • Monthly newsletter follow up with all parents
  • Low cost branding with listing of 500+ schools in online directories
  • Online advertising to generate franchisee enquiries from entrepreneurs
  • Lead management system implemented to better utlize the leads

Results

  • Thousands of enquiries generated in 5 months
  • Hundreds of high quality franchisee enquiries generated
  • Number of enquiries generated were 5 times that got to date from any other marketing method

Glenmark: Skin and Hair Academy

Challenges

  • To establish a strong & comprehensive online presence.
  • To create brand engagement for Skin & Hair Academy, the company’s digital portal.
  • To generate enquiries for affiliated dermatologists on the portal.
  • To reduce the high number of call drops taking place because of an undefined user flow in the “Find A Dermatologist” section.

Results

  • Increase in viewership time on site : 54 sec to 2 min
  • Consumer reach increased by 300%
  • Number of calls skyrocketed by almost 600%
  • Cost per Lead reduced to Rs.78.

Street Authority

Challenges

As part of their branding & awareness campaigns, the challenges for Street Authority were –

  • Better Returns on Advertising
  • Positive brand sentiment in the market
  • Demand generation
  • Qualified lead generation

Results

  • 42.5% increase in organic traffic for main website.
  • 300% + increase in visits to careers page.
  • 29% increased searches for target keywords.

Moto USA

Challenges

  • Site Speed
  • No Proper placement of Google Ads
  • No defined marketing strategy
  • No offline integration with digital marketing campaigns

Result

Through a website redevelopment and comprehensive SEO implantation, we made Public Storage rank on the first page of Google for every single targeted keyword whilst increasing site traffic by 528%, and even increased conversions from 1.2% to 7.5%.

  • 6X increase in conversion rate
  • 528% Increase in site traffic
  • 1st page of Google for all target keywords